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2d ago

Perplexity AI Prepares Mid-May Launch of Data-Tracking Browser 'Comet'

The Chromium-based browser aims to collect user data for hyper-personalized ads, with privacy options and Motorola pre-installation confirmed.

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Comet is being built on Chromium, the open-source skeleton that also powers Chrome and Microsoft Edge.

Overview

  • Perplexity's CEO Aravind Srinivas confirmed that the Comet browser will launch in mid-May after initial delays, with a focus on collecting user data beyond its app for targeted advertising.
  • Comet will offer three user memory modes: no memory, memory without ads, and memory with ads, with the company prioritizing memory without ads for now.
  • The browser is built on Chromium, leveraging its open-source framework, and Perplexity has expressed interest in acquiring Chrome if Google is forced to divest it under antitrust rulings.
  • Perplexity has secured a deal with Motorola to pre-install its AI assistant on the Razr series and is in discussions with Samsung for further integration.
  • The company plans to monetize through a discover feed featuring hyper-personalized ads, raising questions about privacy and data tracking transparency.