Perplexity AI Launches Ads on Search Platform

The AI search engine introduces sponsored content to boost revenue, while maintaining content integrity.

Perplexity AI begins displaying ads in the form of 'sponsored follow-up questions' on its search platform, initially in the U.S.
The ads are clearly marked as sponsored and aim to generate curiosity without compromising user experience.
Initial advertisers include Indeed, Whole Foods, Universal McCann, and PMG, with ads designed to be non-intrusive.
Perplexity emphasizes that answers to sponsored questions will be generated by its AI, ensuring objectivity and accuracy.
The move to incorporate ads is part of a strategy to establish a sustainable revenue stream beyond its subscription service.