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2w ago

Perplexity AI Details Comet Browser’s Data-Driven Ad Strategy Ahead of May Launch

CEO Aravind Srinivas confirms Comet will collect user activity data across platforms to power hyper-personalized ads, leveraging partnerships with Motorola and potential talks with Samsung.

Comet is being built on Chromium, the open-source skeleton that also powers Chrome and Microsoft Edge.
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Overview

  • Perplexity AI’s Comet browser, built on Chromium, is set to launch in May 2025, with development reportedly back on track after earlier setbacks.
  • CEO Aravind Srinivas revealed that Comet is designed to collect user activity data beyond the app to build detailed user profiles for targeted advertising.
  • The company has secured a partnership with Motorola to pre-install Comet on Razr devices, with discussions reportedly ongoing with Samsung for similar deals.
  • Srinivas and other executives have expressed interest in acquiring Google’s Chrome browser if a U.S. DOJ antitrust case forces its divestiture.
  • Comet’s data collection strategy positions Perplexity to compete with Google and Meta but comes at a time of heightened scrutiny over big-tech privacy practices in the U.S. and Europe.