Pernod Ricard Sells Major Wine Brands to Focus on Premium Spirits
The French beverage giant offloads wine assets to concentrate on high-growth spirits and champagne markets.
- Pernod Ricard sells wine brands from Australia, New Zealand, and Spain, including Jacob's Creek and Campo Viejo.
- The sale to Australian Wine Holdco Limited aligns with a global shift towards premium spirits and declining wine consumption.
- Wine sales accounted for just 4% of Pernod Ricard's revenue, with a 2% decline last year.
- The deal allows Pernod Ricard to focus on its core brands like Absolut Vodka, Jameson Whiskey, and Martell Cognac.
- The transaction is expected to close in the second half of 2025, pending regulatory approvals.
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