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Pernod Ricard Q1 Sales Fall 7.6% as U.S. and China Slump

The company signals a second-half recovery focus following new cost-cutting measures.

Bottles of Pernod Ricard's brands are displayed at a bar during a photo opportunity, in Gurugram, India, November 26, 2024. REUTERS/Priyanshu Singh

Overview

  • Net sales reached €2.384 billion for July to September, a like-for-like decline of 7.6% versus a 7.1% drop expected by analysts.
  • U.S. sales fell 16% as distributors continued to reduce inventories built up during earlier tariff uncertainty.
  • China declined 27% on soft consumer demand, with cognac still depressed while premium brands such as Jameson posted growth.
  • Global travel retail contracted 15%, with China duty-free Cognac set to resume in Q2 after the anti-dumping inquiry ended in July and Asia travel retail weak, notably South Korea.
  • Pernod Ricard reiterated its 2027–2029 target of 3%–6% annual organic sales growth with margin expansion and maintained that any FY26 improvement will be weighted to the second half while staying cautious ahead of Chinese New Year.