Pernod Ricard Invests in Lewis Hamilton's Non-Alcoholic Spirit Almave

The French beverage giant aims to expand its portfolio in the growing non-alcoholic market with this strategic partnership.

Pernod Ricard acquires a minority stake in Almave, co-founded by Formula One champion Lewis Hamilton.
Almave is a non-alcoholic blue agave spirit designed to offer an authentic tequila alternative.
This investment aligns with Pernod Ricard's strategy to meet rising consumer demand for mindful drinking options.
Lewis Hamilton emphasizes the importance of quality, real ingredients, and honoring traditional tequila craft in Almave.
The deal comes as Pernod Ricard reports a slight dip in annual sales but forecasts growth in the coming year.