Overview
- Pernod Ricard said talks on a potential tie-up with Brown-Forman ended without a deal because the companies could not agree on mutually acceptable terms.
- The company disclosed the outcome in an official press release that referenced the discussions first confirmed in late March.
- Pernod Ricard stated it remains confident in its plan and operations to create long-term value for shareholders, employees, and partners.
- No potential structure, price, or leadership details were shared, and no statement from Brown-Forman appeared in the coverage provided.
- French business coverage noted the concept faced hurdles over culture and control, including where to base a combined group and who would lead it.