Overview

• Chivas Regal Crystalgold rolls out in travel retail with an activation at Singapore’s Changi Airport in partnership with Lotte Duty Free to coincide with the 5 October Grand Prix.
• Airport availability will follow in Mexico, Brazil and the IMEA region as part of Pernod Ricard Global Travel Retail’s phased launch.
• The colourless spirit is produced via a filtration process that removes colour while retaining the brand’s established flavour profile, according to Chivas.
• Retail pricing is set at £51 (US$68) with sales planned through a range of outlets including Amazon starting next month.
• Global brand ambassador and F1 driver Charles Leclerc fronts the campaign and co-created a signature ‘Leclerc Spritz’ cocktail featuring Crystalgold.