Pernod Ricard Cancels PSG Sponsorship After Marseille Fan Backlash

The French spirits company faced intense criticism for aligning with Paris Saint-Germain, seen as a betrayal by Marseille supporters.

Marseille fans expressed outrage over Pernod Ricard's sponsorship deal with PSG, leading to a boycott call.
The company, known for its anise-flavored pastis, is deeply connected to Marseille's cultural identity.
Pernod Ricard's CEO emphasized the brand's historical ties to Marseille in the decision to cancel the deal.
The sponsorship was intended to make Pernod Ricard the official champagne and spirits provider for PSG.
The controversy highlights the deep-rooted rivalry between Marseille and PSG, two of France's top soccer clubs.