Overview
- The People’s Union USA, led by John Schwarz, is calling for a permanent boycott of Target stores from June 3 to June 9.
- Target’s shares have plunged about 30% since February and its first-quarter comparable sales declined 3.8% year-over-year amid backlash over scaled-back DEI initiatives.
- The boycott drive began in February with economic blackouts against Amazon, Walmart and General Mills to protest corporate rollbacks of diversity, equity and inclusion policies.
- Reverend Jamal Bryant and more than 2,000 Black churches spearheaded a Lenten ‘Target Fast’ that organizers say wiped $12 billion off Target’s valuation and cut the CEO’s pay by 43%.
- People’s Union USA has announced subsequent boycotts of McDonald’s from June 24 to June 30 and a nationwide Independence Day action on July 4 targeting multiple corporations.