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3w ago

Permanent Boycott of Target Kicks Off as Stock Falls 30%

Ongoing grassroots action has eroded Target’s market value, paving the way for planned boycotts of other major retailers.

A McDonald's location in Times Square is pictured.
A Target corporate logo hangs on the front of their store on May 17, 2025, in Jersey City, New Jersey.
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Overview

  • The People’s Union USA, led by John Schwarz, is calling for a permanent boycott of Target stores from June 3 to June 9.
  • Target’s shares have plunged about 30% since February and its first-quarter comparable sales declined 3.8% year-over-year amid backlash over scaled-back DEI initiatives.
  • The boycott drive began in February with economic blackouts against Amazon, Walmart and General Mills to protest corporate rollbacks of diversity, equity and inclusion policies.
  • Reverend Jamal Bryant and more than 2,000 Black churches spearheaded a Lenten ‘Target Fast’ that organizers say wiped $12 billion off Target’s valuation and cut the CEO’s pay by 43%.
  • People’s Union USA has announced subsequent boycotts of McDonald’s from June 24 to June 30 and a nationwide Independence Day action on July 4 targeting multiple corporations.