Perkins Rebrands as Perkins American Food Co. with New Menu and Look

The 66-year-old diner chain aims to attract new customers and stay true to its roots through a comprehensive makeover.

Perkins' rebrand includes a new logo, updated menu, and redesigned restaurant interiors.
The chain will debut its new look in Orlando, Florida, later this year.
Menu changes focus on value and include new items like double-decker burgers and enhanced baked goods.
Perkins plans to expand its third-party delivery, off-premise dining, and catering services.
The rebrand seeks to balance tradition with modern appeal, targeting both loyal customers and new demographics.