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Perfectil Uses AI to Restyle Mona Lisa and Other Masterpieces With 30 Years of Beauty Trends

The PR project accompanies OnePoll research on trend comebacks, naming modern beauty icons.

Overview

  • The campaign reimagines The Birth of Venus with a 1990s look, the Mona Lisa with early‑2000s styling, and Girl with a Pearl Earring with today's aesthetic.
  • Perfectil says the AI images are a light promotional piece underscoring a link between beauty and wellness.
  • A OnePoll survey of 2,000 women reports that 51% see 1990s and 2000s styles returning.
  • The research finds 27% now look to social media for beauty inspiration, replacing past reliance on TV, films and friends.
  • Respondents named Jennifer Aniston, Kate Middleton and Beyoncé as leading beauty icons, with top trends including smoky eyes and the 'Rachel' haircut.