Overview
- The four-day fair runs October 30 to November 2 on the Costa Verde in Magdalena del Mar with free admission by prior Ticketmaster registration using ID at the gate without QR codes.
- More than 187 exhibitors from all 25 regions highlight the Costa, Sierra and Selva, with featured areas such as Pisco Spirit of Perú and Cafés del Perú offering tastings, workshops and competitions.
- PromPerú reports economic movement above S/12 million and says participants often triple a regular month’s sales, with 2025 spending expected to exceed the S/7 million invested in 2024.
- Organizers are targeting roughly 1,700 foreign visitors to strengthen the event’s international reach and encourage gastronomy-led trips to the regions.
- Accessibility measures include Braille signage, haptic maps, audio descriptions and sign-language interpreters, while sustainability efforts add recycling zones and carbon compensation, plus free shuttle routes and typical dish prices of S/15–30.