Overview
- Preorders are live for four flavors—Doritos Nacho Cheese and Cool Ranch, plus Cheetos Puffs and Flamin’ Hot—with retail availability set for Dec. 1.
- The snacks drop petroleum-based dyes and artificial flavors, debut a pale-yellow look, and feature shorter ingredient lists that exclude additives like disodium inosinate and disodium guanylate.
- Executives say the new chips deliver the same flavor profile as the originals, which will remain on shelves at the same price point.
- The rollout aligns with HHS and FDA efforts to curtail synthetic food dyes and with state measures such as Texas warning labels and West Virginia restrictions.
- PepsiCo says R&D produced the NKD line in about eight weeks, extending its broader shift toward natural colors following an accelerated transition announced in April.