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PepsiCo to Cut Prices and Drop Nearly 20% of U.S. Products in Elliott-Backed Reset

Management frames the move as a cost-funded affordability push aimed at 2%–4% organic growth in 2026.

Overview

  • The company plans to eliminate nearly one-fifth of U.S. product offerings by early next year, without specifying which items will be removed.
  • Targeted price reductions will be financed by productivity savings, with funds redirected to marketing and sharper everyday value.
  • The overhaul follows engagement from Elliott Investment Management, which holds about a $4 billion stake and says it will continue working closely with PepsiCo.
  • PepsiCo will review its North American supply chain and pursue further board changes after closing three plants and several manufacturing lines this year.
  • The company will accelerate launches with simpler or functional ingredients, including Doritos Protein and Simply NKD snacks, and it guided to 2%–4% organic revenue growth in 2026.