Overview

• PepsiCo says roughly 40% of its U.S. products still contain synthetic dyes as it accelerates reformulation.
• Naturally colored Tostitos and Lay’s chips are slated to reach stores later this year, with reformulated dips targeted for early next year.
• R&D teams are piloting carob to replace the synthetic tint in Tostitos Salsa Verde and testing paprika, turmeric, purple sweet potato and carrots for snacks and sodas.
• The company has not pledged to meet the end-2026 federal phase-out goal, calling the transition a multi-year effort requiring stable taste, shelf life and supply.
• The FDA has fast-tracked several natural color approvals and moved against some synthetics, while PepsiCo weighs strong consumer interest against cost risks and precise hue expectations.