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1h ago

PepsiCo Rolls Out 'Simply NKD' Doritos and Cheetos Without Artificial Dyes or Flavors

The shift reflects growing regulatory pressure to replace petroleum-based synthetic dyes with natural alternatives.

Cheetos Flamin’ Hot Crunchy, left, next to new Simply NKD Cheetos Flamin’ Hot Crunchy.
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Overview

  • PepsiCo says the new Simply NKD chips are available for pre-order now and will reach U.S. stores on December 1.
  • The launch covers Doritos Nacho Cheese and Cool Ranch plus Cheetos Puffs and Flamin’ Hot, with recipes formulated without artificial colors or flavors.
  • Company images show a pale yellow appearance that replaces the brands’ signature bright hues, and pricing will match the original versions.
  • PepsiCo says the new line aims to match the classic taste; earlier dye-free Simply products dating to 2002 were not intended to replicate the originals.
  • The rollout is part of an accelerated shift to natural colors as federal and state pressures intensify; PepsiCo notes about 40% of its U.S. products still use synthetic dyes, and original Doritos and Cheetos will remain on shelves.