Overview
- PepsiCo inaugurated the Sabritas facility in Celaya, designated as a development pole under the federal Plan México.
- The project represents a $467 million spend within a $2 billion program for 2025–2028, with roughly a quarter of that investment slated for Guanajuato.
- The plant adds more than 66,500 tonnes of annual capacity on three high‑performance lines that make Sabritas, Doritos, Cheetos and Ruffles, using advanced automation and AI.
- The site will support 210 direct jobs and about 800 indirect roles in the local economy.
- Sustainability features include solar panels, LED lighting, rainwater capture and a treatment system that can reuse up to 200 cubic meters of water per day.