Overview
- Preorders are open now, with in-store availability set for December 1 across the United States.
- The initial lineup includes Doritos Simply NKD Nacho Cheese and Cool Ranch, plus Cheetos Simply NKD Puffs and Flamin’ Hot.
- PepsiCo says the snacks match the classic flavors, and expert tasters sampled them under red lights to prevent color bias.
- New mostly white bags marked “Naked of dyes” signal the absence of artificial colors and flavors.
- Original versions remain on shelves, as the company cites federal and state pressure on synthetic dyes, notes FDA dispute over health claims, highlights an eight-week R&D sprint, and continues a longer shift with about 40% of U.S. products still using artificial colors.