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PepsiCo Cuts U.S. Snack Prices Up to 15% as New Shelf Labels Roll Out This Week

The move responds to consumer affordability concerns highlighted during an activist-led review.

Overview

  • Lower suggested prices apply to core brands including Lay’s, Doritos and Cheetos across key U.S. products.
  • Shoppers will see reduced prices promoted in stores this week ahead of the Super Bowl, though retailers set final shelf prices.
  • The pricing shift is part of a turnaround shaped with Elliott Management that includes cutting about 20% of U.S. SKUs, plant closures and job reductions.
  • PepsiCo posted quarterly revenue of $29.34 billion and core EPS of $2.26, slightly beating estimates, and kept full‑year EPS growth guidance of 5% to 7%.
  • North America snack volumes declined 1% in the quarter as private-label rivals gained traction, prompting tests to boost purchase frequency and new products with simpler ingredients.