Overview
- The reductions cover core U.S. brands—Lay’s, Doritos, Cheetos and Tostitos—with new packaging flagging lower prices and no changes to bag size.
- Retailers set shelf prices, so savings can vary, though examples shared put Lay’s at $4.29 and Doritos at $5.49 for everyday pricing.
- The company says 2025 market tests showed the cuts lifted sales and helped return volume, supporting a broader push to revive snack demand.
- The pricing action arrives alongside an activist‑prompted overhaul that includes plant closures, job cuts and roughly a 20% U.S. SKU reduction.
- Announced with fourth‑quarter results, PepsiCo kept its 2026 EPS growth outlook while reporting revenue that topped estimates.