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PepsiCo and Procter & Gamble Lower 2025 Forecasts as Tariffs and Consumer Pullback Bite

Both companies cite rising supply chain costs from U.S. tariffs and cautious consumer spending as key challenges to their revised outlooks.

A plant wall with Procter & Gamble's logo is pictured at the entrance to the company's highly automated cleaning products factory in Tabler Station, West Virginia, U.S., May 28, 2021. Picture taken May 28, 2021. REUTERS/Timothy Aeppel/File Photo
Bottles of Pepsi are displayed on a shelf in a supermarket in Sarajevo, Bosnia and Herzegovina October 29, 2024. REUTERS/Dado Ruvic/File Photo
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Customers shop at Costco in Niantic, Conn., on April 18, 2025.

Overview

  • PepsiCo now expects a 3% decline in core earnings per share for 2025, revising its earlier forecast of mid-single-digit growth.
  • Procter & Gamble projects flat net sales for fiscal 2025, down from its previous expectation of 2% to 4% growth.
  • Both companies are implementing mitigation strategies, including price increases and sourcing adjustments, to manage higher costs.
  • Consumer behavior is shifting, with P&G reporting reduced laundry loads and PepsiCo noting weaker snack and beverage volumes.
  • U.S. tariffs on raw materials like aluminum and steel, coupled with economic uncertainty, are driving up production costs and impacting demand.