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PepsiCo and P&G Cut 2025 Forecasts as Tariffs and Consumer Spending Slowdowns Bite

Both companies cite rising supply chain costs and shifting consumer behaviors as they adjust their earnings and sales projections for the year.

A plant wall with Procter & Gamble's logo is pictured at the entrance to the company's highly automated cleaning products factory in Tabler Station, West Virginia, U.S., May 28, 2021. Picture taken May 28, 2021. REUTERS/Timothy Aeppel/File Photo
Bottles of Pepsi are displayed on a shelf in a supermarket in Sarajevo, Bosnia and Herzegovina October 29, 2024. REUTERS/Dado Ruvic/File Photo
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Customers shop at Costco in Niantic, Conn., on April 18, 2025.

Overview

  • PepsiCo now expects its 2025 core earnings per share to remain flat year-over-year, revising its earlier mid-single-digit growth forecast.
  • Procter & Gamble has lowered its full-year sales growth projection to flat and reduced its profit-per-share growth outlook to 6–8%, down from 10–12%.
  • Both companies attribute their forecast revisions to higher costs from U.S. trade tariffs and a cautious consumer environment impacting volumes.
  • PepsiCo reported a 1.8% decline in Q1 sales to $17.92 billion, while P&G saw a 2% drop in Q3 net sales to $19.78 billion, both missing analyst expectations.
  • Executives from both firms are exploring mitigation strategies, including sourcing adjustments and potential price hikes, to manage ongoing cost pressures.