Overview
- The companies set a 2030 target for 90% of beverages to contain fewer than 20 calories per 100 milliliters.
- They report that more than 75% of products are now reduced- or zero-calorie, with Pepsi at 59% fewer calories and 7Up, Manzanita Sol and Mirinda at 0 calories.
- GEPP, PepsiCo’s local bottler, says it has rolled out reformulations across packages and channels nationwide, and that all main caloric brands now exceed MexBeb commitments.
- PepsiCo frames the effort under its pep+ strategy focused on wellbeing and innovation, noting that the reductions and targets are company-reported.
- Coverage cites pending IEPS increases of 3.08 pesos per liter on sugar-sweetened drinks and 1.5 pesos per liter on non‑caloric sweetened drinks starting January 2026.