PepsiCo Acquires Prebiotic Soda Brand Poppi for $1.65 Billion

The acquisition signals PepsiCo's continued investment in health-focused beverages as it expands its portfolio to meet growing consumer demand.

PepsiCo announced plans to acquire Poppi, a prebiotic soda brand, for a net price of $1.65 billion after tax benefits, pending regulatory approval.
Poppi, founded in 2018, markets its sodas as containing prebiotics and apple cider vinegar, though some health benefit claims remain unverified.
The purchase aligns with PepsiCo’s strategy to expand in the health-conscious beverage sector, following recent acquisitions like Siete Foods and Sabra hummus.
Prebiotic sodas are a growing market segment, but only about 5% of consumers drink them regularly, highlighting challenges in consumer education and awareness.
Rival Coca-Cola recently launched its own prebiotic soda line, Simply Pop, as competition in the functional beverage market intensifies.