Overview
- Pepsi released a 45‑second commercial titled "The Choice" on its official channels, positioning Pepsi Zero Sugar for the NFL showcase.
- An animated polar bear visually tied to Coca‑Cola’s icon takes a blind taste test between Pepsi Zero Sugar and Coca‑Cola Zero Sugar and selects Pepsi.
- The narrative follows the bear through comedic fallout, including a therapy scene, the Queen track "I Want to Break Free," and a final concert "kiss cam" moment.
- Outlets note the concert scene recalls the viral July 2025 Coldplay "kiss cam" incident, though Pepsi has not confirmed that inspiration or addressed legal questions.
- The campaign is slated for Super Bowl LX with broader digital and experiential activations, and the ad has spread widely on social platforms, renewing focus on the Pepsi–Coca‑Cola rivalry.