Overview

• Pepsi’s new campaign, ‘Refresh the Game,’ features football icons like David Beckham, Pelé, and Ronaldinho alongside current stars Alexia Putellas, Lauren James, and Leah Williamson.
• Directed by Nicole Ackermann and created by Copa90, the campaign uses cutting-edge CG, AI upscaling, and VFX to modernize archival ads.
• David Beckham reprises his role from the 2003 ‘Wild West’ ad, bridging nostalgia with a celebration of today’s talent and diversity in football.
• The campaign emphasizes Pepsi’s commitment to women’s football, renewing its UEFA Women’s Football partnership through 2030.
• Rolling out globally in markets such as the UK, Saudi Arabia, Mexico, Guatemala, and Brazil, the campaign aims to foster growth and investment in the women’s game.