Overview

• Mummy Pig officially confirmed on April 25 that her third piglet will be a baby girl, revealed through a pink-lit Battersea Power Station event.
• The announcement follows a March Mother’s Day episode introducing the pregnancy and a February reveal on Good Morning Britain.
• Upcoming content includes a YouTube gender reveal episode on May 3 and a cinema event, 'Peppa Meets The Baby,' launching May 30 in 19 countries.
• Hasbro is set to release Walmart-exclusive Peppa Pig toys tied to the storyline from May 30 through July 31, with additional products featuring the baby arriving by August.
• The campaign also supports fundraising for NCT, the UK’s leading pregnancy and parenting charity, as part of its partnership with Peppa Pig.