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12h ago

Peppa Pig Confirms George Has Moderate Hearing Loss, With First-Look Short Arriving Feb. 6

Hasbro developed the storyline with deaf experts to ensure an authentic, accessible portrayal for preschool audiences.

Peppa and little brother George wearing a hearing aid. Image: Peppa Pig/ NDCS
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Peppa and George take a hearing test.
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Overview

  • Families will get an early look on Feb. 6 with a Peppa Pig Tales short on YouTube told from George’s audio perspective.
  • New episodes in the U.S. begin March 23 on Nickelodeon and will continue George’s hearing health journey.
  • Hasbro collaborated with the U.K.’s National Deaf Children’s Society and deaf producer and script consultant Camilla Arnold.
  • TV personality and England rugby trailblazer Jodie Ounsley will voice the audiologist character.
  • Accessibility and outreach efforts include a BSL and ASL sign-language YouTube channel, a partnership with HLAA, and merchandise featuring George’s hearing aid.