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yesterday

People’s Union USA Launches Weeklong McDonald’s Boycott June 24–30

Organizers aim to pressure McDonald’s over diversity policy rollbacks through a weeklong consumer spending strike with further actions planned for later in the summer

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An exterior view of the McDonald's restaurant at the Lycoming Mall.
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Overview

  • The boycott runs from June 24 through June 30 as The People’s Union USA urges Americans to avoid McDonald’s outlets nationwide.
  • Protesters accuse McDonald’s of rolling back DEI initiatives, exploiting tax loopholes, engaging in price gouging and suppressing workers’ rights.
  • In January McDonald’s retired its aspirational diversity targets for senior leadership, ended supplier DEI commitments and rebranded its diversity team.
  • McDonald’s U.S. same-store sales plunged in Q1 2025, marking its steepest decline since the 2020 pandemic downturn.
  • The campaign, backed by celebrities such as Stephen King and Bette Midler, will extend into July with boycotts of Starbucks, Amazon and Home Depot and further blackouts in August.