Overview
- The simultaneous boycott will run from August 1 through August 31 at all McDonald’s, Walmart and Lowe’s locations nationwide.
- Organizer John Schwarz is leveraging his combined Instagram and TikTok followings of over 860,000 to mobilize online support.
- The campaign demands that corporations address alleged tax avoidance, improve labor conditions and restore diversity, equity and inclusion programs.
- Since President Trump’s reelection in January, People’s Union USA has led actions including 24-hour economic blackouts and month-long boycotts of Amazon, Starbucks and Home Depot.
- Lowe’s confirmed in summer 2024 that it ended participation in Human Rights Campaign surveys and halted certain community sponsorships, fueling calls for renewed DEI commitments.