People Magazine Launches First Standalone App with TikTok-Inspired Design

The app, developed in-house by Dotdash Meredith, offers exclusive multimedia content and targets younger, socially native audiences.

People magazine's new app, launched on April 10, 2025, features a swipeable, multimedia interface designed to mimic the experience of TikTok.
The app was developed entirely in-house by a dedicated team of 65-70 staff, emphasizing Dotdash Meredith's commitment to innovation and direct audience engagement.
Exclusive content includes a behind-the-scenes video series, 'The Fourth Wall,' showcasing the People newsroom, available only on the app.
Elf Beauty, a Gen Z-focused cosmetics brand, is the app's launch sponsor, with monetization strategies like ads planned for future implementation.
Dotdash Meredith aims to leverage the app to attract younger users, reduce reliance on third-party platforms, and establish a direct, immersive connection with its audience.