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Pentagon Adopts Quiet Approach to Juneteenth Messaging Under Hegseth

He has scrapped public Juneteenth communications in favor of a colorblind, merit-based framework

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Overview

  • An internal email from the Pentagon’s public affairs office directed staff to take a passive approach to Juneteenth messaging and refrain from publishing holiday content online.
  • The Department of Defense may still hold camaraderie-building celebrations, targeted outreach events and historical recognitions under existing guidance.
  • At a Senate hearing, Hegseth declared “DEI is dead” and said he has replaced diversity, equity and inclusion initiatives with a colorblind, gender-neutral, merit-based approach.
  • President Trump’s January executive order had already eliminated DEI programs across the military, a policy Hegseth has energetically implemented.
  • Juneteenth, made a federal holiday in 2021, commemorates the 1865 announcement that enslaved people in Texas were free.