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Penske Media Sues Google Over AI Overviews in First Major U.S. Publisher Challenge

The complaint alleges Google makes search access contingent on using Penske’s articles in AI Overviews, depressing referral traffic.

Overview

  • Penske filed the federal lawsuit in Washington, D.C., alleging Google repurposes its journalism without consent and harms its business.
  • The company says about 20% of Google searches that would link to its sites now show AI Overviews and that affiliate revenue has fallen by more than one-third since late 2024.
  • Penske claims Google leverages its dominance to force publishers to permit use of their content in summaries, with the only opt-out being removal from search indexing.
  • Google denies the allegations, saying AI Overviews make Search more helpful and broaden discovery, and it vows to defend against what it calls meritless claims.
  • The case follows Chegg’s lawsuit over AI Overviews and publisher data showing lower click-throughs, as trade groups decry a lack of opt-out and note a recent court decision that did not require Google to divest Chrome.