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Penske Media Sells TVLine to Static Media

The Indianapolis-based buyer continues its expansion of digital brands with the TV news site, with Kimberly Roots staying as editor in chief.

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Overview

  • Variety reported the sale on August 25 with no financial terms disclosed.
  • TVLine’s staff will remain in place under Static Media, with Kimberly Roots continuing in the top editor role.
  • Longtime executive Matt Webb Mitovich will depart after serving as chief content officer and helping build the site since launch.
  • Static Media says it operates more than two dozen brands and reaches over 220 million monthly unique visitors, following a major 2023 investment by Novacap.
  • The deal follows Static Media’s recent purchases of BGR from PMC and Jalopnik from G/O Media, underscoring a broader portfolio push.