Overview

• Penny has halted its home-delivery service and ceased e-commerce efforts in Germany, according to statements cited by Lebensmittel Zeitung.
• The company ended its delivery partnerships with Bringoo and Wolt as part of the withdrawal.
• Executives attribute the move to customers returning to in-store shopping following the COVID-19 period.
• Penny says it will not launch new online initiatives but remains prepared to restart using Rewe Group’s digital infrastructure if demand rises.
• Industry reporting puts online grocery at about 3% of German food retail in 2024, and coverage notes delivery remains active only in some foreign markets.