Overview
- All German e‑commerce activity has been wound down after a pilot that began in 2021.
- Partnerships with delivery providers Bringoo and Wolt have been terminated.
- The discounter points to falling demand, high delivery costs, and the convenience of its dense, long‑hours store network.
- No new online rollout is planned in Germany, with the option to tap parent Rewe’s delivery infrastructure if demand improves.
- Delivery continues in Austria and the Czech Republic, and July’s relabeling of about 400 private‑label items signals a focus on in‑store execution.