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PENN Entertainment Ends ESPN Bet Partnership, Will Rebrand to theScore Bet on Dec. 1

The company pivots toward its higher-growth iCasino business after reporting underperformance in online sports betting.

Overview

  • Marketing exclusivity with ESPN ends on December 1, 2025, when PENN will switch its sportsbook brand to theScore Bet.
  • Cash payments tied to the ESPN agreement conclude by the end of 2025 as the companies wind down the deal.
  • PENN will continue online sports wagering only in jurisdictions where it is legal and will operate a standalone iCasino app in other states.
  • theScore Bet has roughly 4 million monthly active users in North America, and PENN retains about 2.9 million digital users gained through the ESPN relationship.
  • Q3 results showed sportsbook revenue lagging expectations, while North American iCasino delivered a record quarter with nearly 40% year-over-year growth.