Overview

• Penélope Cruz and Antonio Banderas are the most popular celebrity choices for sharing beers across multiple regions in Spain, according to a new survey by Cerveceros de España and Alpha Research.
• Generational differences emerge, with Generation Z favoring contemporary stars like Aitana, Lola Índigo, and Mario Casas, while Baby Boomers consistently choose Cruz and Banderas.
• Millennials show a preference for media personalities and actresses, with David Broncano and Blanca Suárez ranking highly among their choices.
• The study highlights beer’s central role in Spanish social life, with 81% of Spaniards drinking beer with family or friends and 61% consuming it in bars or restaurants.
• Spain remains the EU’s second-largest beer producer, with a 1.6% rise in consumption last year driven by a 14.3% increase in demand from foreign consumers.