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Peloton Unveils 'Peloton IQ' and Cross‑Training Line in Broad Relaunch

Price increases, AI personalization, and new wellness and commercial programs aim to lift holiday‑season growth.

Overview

  • Peloton launched Peloton IQ, an AI and computer‑vision system that tracks movement, counts reps, provides real‑time form feedback, and generates personalized workout plans and class recommendations.
  • A refreshed Cross Training series for Bike, Bike+, Tread, Tread+, and Row+ adds 360‑degree swivel screens, Sonos‑tuned speakers, hands‑free voice control, onboard fans, upgraded processors and Wi‑Fi, with tracking cameras on Plus models.
  • New U.S. prices are live: Bike $1,695, Bike+ $2,695, Tread $3,295, Tread+ $6,695, Row+ $3,495, available on Peloton’s site and at Amazon and Dick’s Sporting Goods.
  • Membership fees rise in October to $49.99 for All‑Access (from $44), $28.99 for App+ (from $24), and $15.99 for App One (from $12.99), with software updates bringing Peloton IQ features to existing connected devices.
  • Peloton rolled out partnerships and channels to broaden use: an eight‑week menopause program with Halle Berry’s Respin Health starting Oct. 6, five Hospital for Special Surgery collections on Oct. 20, ongoing Hyrox training classes, and a new Pro Series commercial line leveraging Precor for hotels, apartments, and corporate wellness centers.