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Peloton Relaunches With AI Coaching, Cross-Training Hardware and Price Hikes

The revamp tests CEO Peter Stern’s plan to move Peloton beyond cardio through AI coaching with new wellness programs.

Overview

  • A five-product Cross Training Series for Bike, Bike+, Tread, Tread+ and Row+ adds 360-degree rotating screens for floor workouts, while Plus models gain form-checking cameras, Sonos-tuned speakers, built-in fans and voice control.
  • Peloton IQ launches across the lineup to deliver personalized plans, real-time form feedback, rep counting and weight guidance, with data syncing from Apple Health, Garmin and Fitbit.
  • U.S. hardware prices now list at $1,695 for Bike, $2,695 for Bike+, $3,295 for Tread, $6,695 for Tread+ and $3,495 for Row+, and the All-Access membership increases to $49.99 per month.
  • All machines are on sale today on Peloton’s website and through select retailers including Amazon and Dick’s Sporting Goods, with software updates bringing Peloton IQ to existing devices.
  • New wellness tie-ups include an eight-week Respin menopause program starting Oct. 6, HSS injury-prevention collections on Oct. 20 and expanded Hyrox training, following recent layoffs of roughly 6% under Stern’s turnaround push.