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Peloton Relaunches With AI Coaching and Revamped Cross Training Hardware

New CEO Peter Stern is steering the brand to AI‑guided, multi‑modal training to lift subscription revenue.

Overview

  • Peloton introduced a five‑device Cross Training Series — Bike, Bike+, Tread, Tread+, and Row+ — with swivel screens to support off‑equipment strength, yoga and other classes.
  • Plus models add a movement‑tracking camera for form feedback and rep counting, Sonos‑tuned speakers with a woofer, a three‑speed fan, voice controls, and upgraded Wi‑Fi and Bluetooth.
  • Peloton IQ uses computer vision and workout history to deliver real‑time coaching, recommend weights and plans, generate self‑paced strength sessions, and integrate data from Apple Health, Garmin and Fitbit.
  • Pricing increased effective October: All‑Access $49.99/month (from $44), App+ $28.99 (from $24), App One $15.99 (from $12.99); devices list at $1,695 (Bike), $2,695 (Bike+), $3,295 (Tread), $6,695 (Tread+), and $3,495 (Row+).
  • The new lineup is on sale now at Peloton.com with select models at Amazon and Dick’s Sporting Goods, alongside wellness programming with Respin, the Hospital for Special Surgery and Hyrox as part of the turnaround plan.