Peloton Relaunches Fitness App with Free and Premium Subscription Tiers

Peloton is revamping its workout app to offer three subscription tiers, including a new free tier and an upscaled premium tier for $24 per month.
The free tier provides over 50 classes but no live courses, the $13 per month middle tier offers thousands of classes across 9 modalities, and the $24 per month premium tier unlocks thousands of equipment-based cardio classes and full access to Peloton's library.
Peloton is rebranding to focus on being an inclusive fitness company for all rather than an in-home bike company.
Peloton hopes to attract more customers by focusing on subscription services revenue in addition to equipment sales.