Peloton Launches Strength+ App, Expanding Focus on Gym-Based Workouts

The iOS-exclusive app offers audio-guided strength training, customizable workouts, and multi-week programs, aiming to attract gym-goers beyond Peloton's home equipment base.

• Strength+ is Peloton's first standalone app, designed specifically for gym-based strength training with audio guidance and customizable features.
• Users can create personalized workouts by selecting duration, equipment, experience level, and targeted muscle groups, with options for multi-week training programs.
• The app integrates with Apple Watch for tracking metrics like heart rate, calories burned, and logging weights and reps, while allowing users to listen to their own music or podcasts during workouts.
• Peloton aims to broaden its appeal beyond home fitness, responding to declining demand for its hardware as more people return to gyms post-pandemic.
• Strength+ is available for iOS devices with an introductory price of $1 per month for six months, increasing to $9.99 per month, and is free for existing All Access, Guide, and App+ subscribers.

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