Peloton Introduces $95 Activation Fee for Secondhand Bikes

The fee aims to standardize onboarding but has drawn criticism from users for increasing costs.

Peloton's new activation fee applies to secondhand bikes bought outside official channels in the US and Canada.
The fee includes a virtual custom fitting and discounts on accessories, but users see it as a money grab.
The secondary market has driven a 16% increase in Peloton's paid subscriptions in Q4 2024.
Peloton's revenue grew 0.2% in Q4 2024, the first increase since 2022, despite ongoing financial struggles.
Critics argue the fee will deter secondhand sales and burden existing owners.