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Peloton Debuts Repowered Beta to Streamline Used Equipment Resale

Employing generative AI for pricing, the beta marketplace allocates 70 percent of sales to sellers in New York, Boston and Washington, D.C.

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Overview

  • Peloton opened its Repowered resale platform in beta on June 3 for sellers in New York City, Boston and Washington, D.C.
  • The platform uses a generative AI tool to suggest listing prices, leaving final pricing decisions to sellers.
  • Sellers receive 70 percent of each sale and can earn up to a $600 credit toward new Peloton equipment.
  • Each listing includes a Peloton History Summary with service records, warranty data and condition reports for buyer transparency.
  • Peloton will open the platform to buyers after inventory grows and expand nationwide to capture booming peer-to-peer demand as part of a broader revenue-diversification and sustainability push.