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Peloton Debuts Pro Series to Push Into Commercial Fitness Markets

The shift targets institutional buyers through a new commercial unit built on Precor’s global support.

Overview

  • Peloton launched the Pro Series on Oct. 1 with commercial-ready versions of the Bike+ Pro, Row+ Pro, and its first commercial treadmill, the Tread+ Pro.
  • The equipment is aimed at hotels and resorts, multi-family residential buildings, corporate wellness centers, and country clubs.
  • Each machine adds a swivel screen for off-equipment training, higher‑durability components, upgraded motors, and software tailored for shared facilities.
  • The Pro Series is the first output of Peloton’s newly formed Commercial Business Unit, which combines Peloton’s content and hardware with Precor’s global distribution and service.
  • Investor commentary included skepticism from Jim Cramer, who called Peloton "a little bit too hype oriented" and said he prefers other subscription models.