Peloton and Lululemon announce major partnership
- Peloton will be the exclusive provider of digital fitness content for Lululemon starting in 2024.
- Lululemon will stop selling its Studio Mirror and discontinue producing its own fitness content.
- Lululemon will become Peloton's primary athletic apparel partner.
- The companies will launch a co-branded apparel line in October.
- The partnership aims to leverage each company's strengths in fitness content and athletic gear.
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