Pelicans and Smoothie King Renew Arena Naming Rights Agreement

The New Orleans Pelicans plan to stay at the Smoothie King Center through at least the end of the decade, despite their lease expiring next summer.

The New Orleans Pelicans and Smoothie King have renewed their arena naming rights agreement, maintaining the venue's identity as the Smoothie King Center.
The initial agreement, signed in 2014, had an estimated value of around $40 million and was set to expire after the current NBA season.
The specific terms of the new agreement, including its length and value, have not been disclosed by either party.
The Pelicans' lease at the 24-year-old arena is due to expire next summer, but the team plans to stay at the Smoothie King Center through at least the end of the decade.
Smoothie King, which was founded in New Orleans and moved its headquarters to Dallas after the previous naming rights deal, expressed excitement about continuing its strong community presence through the partnership.