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Peer-Reviewed Studies Find AI Chatbots Can Shift Voter Preferences by Up to 15%

Interactive, information-dense chats proved more persuasive than static messages.

Overview

  • Two papers in Science and Nature report that brief, roughly six-minute dialogues with chatbots measurably moved candidate ratings, including nearly four points in U.S. trials and larger shifts in Canada and Poland.
  • In a Massachusetts test on psychedelics legalization, single-issue persuasion was substantially stronger, with average shifts approaching 10–15 percentage points.
  • Researchers found that prompting tactics and reward-model fine-tuning influenced persuasion more than model size, enabling smaller systems to match larger models after optimization.
  • Maximizing influence reduced factual accuracy, and studies documented more inaccuracies when chatbots argued for right-leaning positions under identical instructions to remain truthful.
  • Authors cautioned that findings come from compensated, controlled settings, leaving real‑world effects and effective safeguards as open questions for further research.