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Peec AI Raises $21 Million Series A to Shape Brand Visibility in AI Search

Peec AI is pitching Generative Engine Optimization as brands seek clarity on how AI assistants answer purchase questions.

Overview

  • The Berlin startup closed the round led by Singular, with Antler, Combination VC, identity.vc and S20 participating.
  • CEO Marius Meiners says the valuation has tripled since the Seed and now exceeds $100 million.
  • Peec AI reports more than $4 million in ARR within ten months, roughly 1,300 customers, and about 300 monthly additions.
  • Its GEO platform tracks how brands surface in AI answers across ChatGPT, Perplexity, Claude and Gemini, including sentiment and source attribution via a prompt‑based dashboard.
  • The funding supports hiring about 40 roles over the next six months and a sales office in New York in Q2 next year as competitors like Profound and OtterlyAI vie for the category.